Ambitious Women’s Bingo

International Women’s Day Campaign

FOR: The Wall Street Journal

BY: The & Partnership USA

MY ROLE: Art Director, Designer

WRITING: Caroline Moreton

PLACEMENT: DID NOT RUN

Ambitious Women’s Bingo in Digital WSJ, Mobile and TabletDesigned by COOPER FERRARIO — Ambitious Women’s Bingo in Digital WSJ, Mobile and Tablet
Designed by COOPER FERRARIO

What They SAID
vs What They MEANT to Say

For International Women’s Day in the spring of 2019, we (the creative team at T&P) wanted to highlight some of the outrageous words used to describe bad-ass women who are relentless in their pursuits. The word often used for their male counterpart, willing to take the same risks: ambitious.

Ambitious Women’s Bingo was the winning idea, creating a bingo board—in print, digital and mail-out formats—littered with examples of these words. Women were encouraged to fill out words they’ve heard before. The more you’ve heard… well, sounds like you are winning, and they mad.

I took on the art direction of this project as well as all the design featured on this page.

MOCK MAILER

“SCREENSHOT-ABLE” INSTAGRAM STORY

MOCK BILLBOARDS

Ultimately…

Like almost all the projects during my internship, this puppy never ran (does that mean I suck at this?). Never made it out of the office for that matter. Yet it was my first experience working on a time sensitive and socially relevant campaign that I believed in and thought could inspire people.

That made it very worth the effort.

This type of work sparked an intrigue and desire to make more like it, to make stuff that matters and connects to a greater idea. This side of advertising I truly admire, and I am grateful to those mentors who encourage and practice it.