Powder Alert
Social Media Campaign Kit
FOR: Snowbasin Mountain Resort
BY: Cooper Ferrario
MY ROLE: Art Director, Motion Designer
PLACEMENT: Twitter, Instagram, Email Blasts
The Measuring Stick
Ski resorts love snow storms. Why? They bring the customers. From far and wide. Who want to shred the gnar. In Utah, where we have the best snow on earth, folks plan trips around weather patterns.
Snowbasin Resort in northern Utah wanted to create a “Powder Alert,” letting people know, on social media and email, the storm was coming. Traditionally, they and many other ski resorts would post a picture of a measuring stick, stuck in the ground.
We decided to up the game, bringing the spirit of that measuring stick into a graphic world, utilizing animation and resort imagery to bolster the intrigue.
LIGHT SNOWFALL — BELOW 6”
REASONABLE SNOWFALL — 6-11”
EPIC SNOWFALL — 12” PLUS
The alerts change color, background image and animated snow fall depending on the depth selected. The marketing team at Snowbasin has access to all depths of snow, as well as navigable art files to make quick custom adjustments.
Ultimately…
Using their email lists and social media channels, Snowbasin pushed a versions of the alert before a few big storms at the end of 2019.
TYPOGRAPHIC HYPE FILM — RICE-ECCLES STADIUM
AMBITIOUS WOMEN’S BINGO ACTIVATION — WALL STREET JOURNAL
WE ARE WARRIORS SEASON CAMPAIGN — UTAH GYMNASTICS
INFLUENCER MERCHANDISE LINE — NEVER FOLD
RE-LAUNCH CAMPAIGN PITCH — HIBALL ENERGY
BILLBOARD TRUCK DESIGN — UTAH FOOTBALL
SCHOOL NEWSPAPER REBRAND — DAILY UTAH CHRONICLE
POSTER SERIES CAMPAIGN — SONO SUSHI EXPRESS
PSA FILM — HOW WE DIE ORGANIZATION
UMOJI STICKER KEYBOARD — UNIVERSITY OF UTAH