Highball Energy
“Soft Launch” Campaign Concepts
FOR: Highball Inc.
BY: The & Partnership USA
MY ROLE: Intern Art Director, Designer
PLACEMENT: DID NOT RUN
ZERO.ZERO.ZERO
A few week before I arrived for my internship at T&P (The & Partnership), the agency won a retaining bid for “Highball,” an energy drink boasting zero sugar and zero calories. They had also just been acquired by beverage super-giant Anheuser-Busch.
Day one on the job for me was 100% Hiball, didn’t even do an introduction–the team was cranking. The brief skewed young, working professional looking for coffee alternatives. Clean but contemporary, urban, intelligent.
With direction from Natasha Maasri and Michael Ashton, I was put on creating mock posters, some animations, and trying to come up with energetic “0s” wherever possible.
Digital Poster Animation
ART DIRECTION & ANIMATION
by COOPER FERRARIO
COPY WRITING
by Caroline Moreton
Clear Coffee Mug Design by SOFIYA LEVINA
Copy & Art Direction by COOPER FERRARIO
Ultimately…
None of this work saw any action. Although I like to think the folks at Highball enjoyed this work, I don’t think they ever even saw it.
Before the end of my internship Highball was no longer a client any creatives were working on… which is a shame: a truly fun brand with a surprisingly good product.
Chalk it up to speck work for myself and my writing partner Carline Moreton.
NEW YORK, NEW YORK—JANUARY 2019
TYPOGRAPHIC HYPE FILM — RICE-ECCLES STADIUM
AMBITIOUS WOMEN’S BINGO ACTIVATION — WALL STREET JOURNAL
WE ARE WARRIORS SEASON CAMPAIGN — UTAH GYMNASTICS
INFLUENCER MERCHANDISE LINE — NEVER FOLD
RE-LAUNCH CAMPAIGN PITCH — HIBALL ENERGY
BILLBOARD TRUCK DESIGN — UTAH FOOTBALL
SCHOOL NEWSPAPER REBRAND — DAILY UTAH CHRONICLE
POSTER SERIES CAMPAIGN — SONO SUSHI EXPRESS
PSA FILM — HOW WE DIE ORGANIZATION
UMOJI STICKER KEYBOARD — UNIVERSITY OF UTAH