How We Die
PSA Campaign
FOR: How We Die (non-profit PSA group)
BY: The AdThing, University of Utah
MY ROLE: Creative Director, Co-Editor
WRITER: Caroline Moreton
ART DIRECTORS: PARKER GIBBOSN, CHRISTIAN MADSEN
DIRECTOR: ASHKAN MEMARIAN
PRODUCTION STUDIO: SAINT CLOUD
THE CAR – EDITED BY COOPER FERRARIO
THE KITCHEN — EDITED BY ASHKAN MEMARIAN
The Story
Our team at The AdThing at the University of Utah were approached by a student group on campus with a PSA: spreading the awkward but seriously important message of “having the talk again.” They wanted a more robust campaign, with a spot or two and a website.
Not the sex talk, the death talk. It turns out a lot of people in America don’t talk about their death wishes before they die, leaving difficult legal, financial and family issues to deal with.
Working with Saint Cloud, a production house in Salt Lake City, we wrote, casted and got to production on two versions of the idea: The Kitchen and The Car
POSTERS
A-FRAME ON CAMPUS
ART DIRECTION BY CHRISTIAN MADSEN
Ultimately…
We shot in one day, two locations. The director of the spots, Ashkan Mamiriam, took lead edit on The Kitchen while I took over for The Car.
The spots were completed and dormant for awhile, until the original group of students regrouped a year later under the new (maybe less morbid) moniker “Have The Talk Again.”
TYPOGRAPHIC HYPE FILM — RICE-ECCLES STADIUM
AMBITIOUS WOMEN’S BINGO ACTIVATION — WALL STREET JOURNAL
WE ARE WARRIORS SEASON CAMPAIGN — UTAH GYMNASTICS
INFLUENCER MERCHANDISE LINE — NEVER FOLD
RE-LAUNCH CAMPAIGN PITCH — HIBALL ENERGY
BILLBOARD TRUCK DESIGN — UTAH FOOTBALL
SCHOOL NEWSPAPER REBRAND — DAILY UTAH CHRONICLE
POSTER SERIES CAMPAIGN — SONO SUSHI EXPRESS
PSA FILM — HOW WE DIE ORGANIZATION
UMOJI STICKER KEYBOARD — UNIVERSITY OF UTAH